SEO Case Ideal Construction
More qualified leads, less dependence on paid media and reduced CAC.
Numbers That Speak for Themselves
Consistent growth in qualified visits without cost per click.
Increase in volume of qualified interested parties in the organic channel.
Drastic optimization in the cost of acquiring new customers.
About the Project
Client: Ideal Construction
Segment: Real Estate Market
Objective: Establish digital presence in the organic channel, increase lead acquisition and reduce CAC
First results: 6 months
Clear challenge: Transform the organic channel into a predictable and sustainable source of qualified leads, reducing dependence and cost of paid traffic.
The Scenario Before Quality IMS SEO
Construtora Ideal already had a consolidated operation in São Paulo and Metropolitan Region, with quality developments and good market reputation. But digitally, growth depended almost exclusively on paid budget:
Strong dependence on Google Ads and Meta Ads for lead attraction, without structured organic channel.
High CAC, pressured by high cost per click in a highly competitive segment.
Low organic visibility and practically non-existent traffic outside paid channels.
""The operation was solid, but digital growth was hostage to the media budget.""
The Quality IMS Method
The focus was to build a strong and regionalized organic presence, answering exactly the searches of those who are already considering buying a property in the regions where Ideal Construction operates:
"How to appear to the right lead, in the right region, at the moment they are deciding?"
Regionalized and Programmatic SEO
Structuring of pages optimized for each region and neighborhood where Construtora Ideal has developments, capturing high-intent searches.
Content Strategy
Production of content oriented to the customer's real estate purchase journey, answering the doubts and objections of those considering acquiring a property.
Technical SEO
Optimization of the site's structure, speed and crawlability to ensure that Google understood and indexed the entire page architecture correctly.
"The partnership with Quality IMS helped us build an organic channel that today generates leads consistently and predictably. We reduced our dependence on paid media and started reaching much more qualified customers, in the exact regions where we operate. The results came faster than we expected and continue to grow."
Lucas
CEO at Ideal Construction
What This Case Shows
Regionalized SEO generates more qualified leads than generic traffic strategies.
In the real estate market, a well-structured organic channel significantly reduces CAC in the medium term.
The combination of technical SEO, content and programmatic pages is what accelerates results in competitive segments.
Strong organic presence reduces dependence on expensive keyword auctions and protects the business from budget fluctuations.
This model works especially well for:
Why Quality IMS
This project reflects how Quality IMS operates:
SEO with focus on commercial result.
Strategy aligned with the business, not just Google.
Content designed to convert leads into sales.
We don't sell traffic. We deliver predictable growth via SEO.
Want Results Similar to the Cases Above?
If you want more qualified leads, less dependence on paid media, and SEO that really works, count on Quality IMS experts.
We'll analyze your scenario and show, clearly, if SEO makes sense for your business.